Search Engine Optimization
Search Engine Optimization (SEO) is achieved by making your website search engine friendly, to increase its ranking by search engines like Yahoo, Google, Bing and others. These search engines use programs, often referred to as “spiders,” to crawl (explore) your website and assess what is there. The search engines then index your site storing the text and link information. When a search engine query is made, the search engines rank the sites based on how the search terms match websites that contain the various terms.
Your website is ranked by search engines, based on a variety of factors. These factors include more than just having used a few keywords on each page of your website. It also involves an understanding of which elements of your page weigh more when a search engine crawls your site. At WebDrafter, we understand how to properly optimize your website and will ensure that the content, style and structure are designed to result in the top spots of search engine ranking.
SEO should be done by experienced, certified professionals whose portfolios show results and where Web pages are consistently achieving the top ranking positions on search engine results pages (SERPs). In addition, you want a website developer who understands and applies impeccable SEO practices, sometimes referred to as White Hat SEO. Done incorrectly, SEO can damage your SERP ranking and even get your domain name banned from search engine ranking and high indexing. To maintain a top search engine rank and high indexing, hiring a trustworthy SEO team like WebDrafter is important.
Just having a website is not enough. To be successful, it also needs to be analyzed by an expert SEO consultant and checked for SEM research, as well as text and link analysis. The SEO consultant should monitor the Google Quality Score and other site metrics to see that it is properly managed for successful Search Engine Marketing (SEM).
At WebDrafter, we not only perform White Hat SEO, but teach certification courses to web professionals. We are a Google Adwords Certified Partner and are recognized experts on SEO and SEM. In addition, we have a portfolio of clients who hold top positions on search engines for competitive keywords. To learn more, read our articles about SEO/SEM.